The Spirit of Dubai is one of the few perfume houses where the fragrance truly tells a story of a place. We carry four compositions from the house in Dortmund – each an oriental niche fragrance in 50 ml.
Why The Spirit of Dubai is at ABOUT.ALEXA
For me, a fragrance is as much a part of a look as an item of clothing. It's the only thing that lingers after you've already left the room.
When it comes to fragrances, I look for the same thing as in fashion: a distinctive signature. Mass-produced items are everywhere. The Spirit of Dubai works with oud, amber, spices, and woods with an opulence unfamiliar in European perfumery – and that's precisely why these scents are instantly recognizable.
These are not everyday fragrances in the sense of being inconspicuous. They are fragrances for women who, even in fashion, don't choose the obvious.
The four fragrances at ABOUT.ALEXA
-
Ajyal – 50 ml, €255. Stands for generations, tradition, and modernity. Combines fruity, floral, and warm notes into a composition about the history and future of Dubai.
-
Sama – 50 ml, €255. Oriental-floral, with a fruity lightness over warm oud and amber notes. The most accessible entry into the house.
-
Rimal – 50 ml, €255. The warmth of the Arabian desert: warm spices, floral notes, and deep woods. Intense and sensual.
-
Majalis – 50 ml, €425. Inspired by Arabian hospitality and the atmosphere of a Majlis. Coffee and dates meet oriental depth.
Which fragrance suits whom?
If you have mostly worn European fragrances until now, Sama is the right start. The fruity-floral top makes the oriental depth accessible without hiding it.
Rimal and Ajyal are the more expressive compositions – warm, spicy, with presence. Both work particularly well in colder seasons and in the evening.
Majalis is the most individual of the four and the most expensive. The coffee note makes it unmistakable, but it's not for every nose. That's precisely why you should smell it before buying it.
You can test all four fragrances in our boutique in Dortmund. For niche fragrances, in my opinion, that's the only sensible way – a perfume smells different on the skin than on paper.
Frequently Asked Questions about The Spirit of Dubai
What is The Spirit of Dubai?
The Spirit of Dubai is a niche perfume house from Dubai. The fragrances are oriental in character and work with oud, amber, spices, and woods. Each composition is dedicated to an aspect of the city and Arabian culture.
Which fragrances does ABOUT.ALEXA carry?
We carry Ajyal, Sama, Rimal, and Majalis, each as Eau de Parfum in 50 ml.
How much does The Spirit of Dubai cost?
Ajyal, Sama, and Rimal each cost €255, Majalis €425 – each for 50 ml.
Are the fragrances unisex?
Yes. The compositions are designed to be unisex, as is common in oriental perfumery. The decisive factor is less gender than how much presence a fragrance can have for you.
Can I test the fragrances in Dortmund?
Yes. All four fragrances are available for testing in our boutique at Brauhausstraße 3-5 in Dortmund city center.
High Fashion. No High Attitude.
