Ganni

GANNI is the brand we are asked about most often before someone has actually bought it – usually with the question: What kind of label is that, anyway?

What kind of brand is GANNI?

GANNI comes from Copenhagen and was founded in Denmark in 2000. The label stands for the so-called Scandi-style: more playful and colorful than classic Scandinavian fashion, but never overloaded. Prints, bold colors, unusual material combinations – yet still suitable for everyday wear.

Its hallmarks are recognizable prints, a focus on denim, and a price point that is significantly lower than classic designer brands. GANNI is contemporary fashion, not a luxury brand – and that is exactly why it works for so many women as an entry point into curated fashion.

Why GANNI is at ABOUT.ALEXA

With every brand, I ask myself: What sets it apart from other labels? With GANNI, it's the lightness. The collections don't take themselves too seriously, and you notice that when you wear them.

For me, the brand is also an important counterweight in our range. Not every customer is looking for an investment piece. Sometimes the perfect item is a printed T-shirt or a denim bag that breaks up a quiet look.

The selection at ABOUT.ALEXA

Around 33 items between €66 and €477:

• T-shirts and tops from €66 to €117 – the most affordable entry into the brand, including print models like the Cotton Jersey Baby Tiger.
• Trousers and jeans from €90, including the Izey Heavy Denim.
• Dresses from €100 to €177.
• Bags from €340 to €477, including the Bou Small Denim.
• Vests and knitwear from €98, partly in cotton-cashmere qualities.

How I style GANNI

A GANNI print needs a counterweight. A printed T-shirt under a classically cut blazer, a patterned vest with simple trousers – that’s how you make the brand look mature rather than playful.

The denim is the underestimated part of the collection. A pair of GANNI jeans with a high-quality knit sweater or a leather jacket is exactly the mix of relaxed and thoughtful for which I keep this brand in our range.

Read more about it in our journal: Where does GANNI come from? Our brand portrait. Or come by in person – personal styling appointment in Dortmund.

Frequently asked questions about GANNI

Where does GANNI come from?

GANNI is a Danish label based in Copenhagen, founded in 2000. It is considered one of the most influential brands in contemporary Scandinavian style.

Is GANNI a luxury brand?

No. GANNI is contemporary fashion – higher quality than classic high-street fashion, but significantly more accessible than luxury labels. Our selection starts at €66.

How much does GANNI cost at ABOUT.ALEXA?

T-shirts and tops range between €66 and €117, jeans from €90, dresses between €100 and €177, and bags between €340 and €477.

Can I try on GANNI in Dortmund?

Yes. The selection is available in our boutique at Brauhausstraße 3-5 in Dortmund's city center – with personal advice on sizing and combinations.

High Fashion. No High Attitude.