Ganni

GANNI is the brand most frequently inquired about before someone has purchased it – usually with the question: What kind of label is that, anyway?

What kind of brand is GANNI?

GANNI comes from Copenhagen and was founded in Denmark in 2000. The label stands for the so-called Scandi-style: more playful and colorful than classic Scandinavian fashion, but never overdone. Prints, strong colors, unusual material combinations – and yet suitable for everyday wear.

Characteristic features include recognizable prints, a focus on denim, and a price point significantly below classic designer brands. GANNI is contemporary fashion, not a luxury brand – and that's precisely why it works for so many women as an entry into curated fashion.

Why GANNI is at ABOUT.ALEXA

With every brand, I ask myself: What sets it apart from other labels? With GANNI, it's the lightness. The collections don't take themselves too seriously, and you can feel that when you wear them.

For me, the brand is also an important counterweight in the assortment. Not every customer is looking for an investment piece. Sometimes, the right item is a printed T-shirt or a denim bag that breaks up a quiet look.

The selection at ABOUT.ALEXA

Around 33 items between €66 and €477:

• T-shirts and tops from €66 to €117 – the most affordable entry into the brand, including print models like the Cotton Jersey Baby Tiger.
• Pants and jeans from €90, including the Izey Heavy Denim.
• Dresses from €100 to €177.
• Bags from €340 to €477, including the Bou Small Denim.
• Vests and knitwear from €98, some in cotton-cashmere qualities.

How I style GANNI

A GANNI print needs a counterpoint. A printed T-shirt under a classic-cut blazer, a patterned vest with simple trousers – that makes the brand look mature instead of playful.

The denim is the underrated part of the collection. GANNI jeans with a high-quality knit sweater or a leather jacket is exactly the mix of relaxed and thoughtful for which I have this brand in my assortment.

More on this in our Journal: GANNI at ABOUT.ALEXA. Or come directly – personal styling appointment in Dortmund.

Frequently Asked Questions about GANNI

Where does GANNI come from?

GANNI is a Danish label based in Copenhagen, founded in 2000. It is considered one of the most influential brands in contemporary Scandinavian style.

Is GANNI a luxury brand?

No. GANNI is contemporary fashion – higher quality than classic chain store fashion, but significantly more accessible than luxury labels. Our selection starts at €66.

How much does GANNI cost at ABOUT.ALEXA?

T-shirts and tops range from €66 to €117, jeans from €90, dresses from €100 to €177, bags from €340 to €477.

Can I try on GANNI in Dortmund?

Yes. The selection is available in our boutique at Brauhausstraße 3-5 in Dortmund city center – with personal advice on sizing and styling.

High Fashion. No High Attitude.