Ulla Johnson

Ulla Johnson is the brand I turn to when a client is looking for a dress for a special occasion and doesn't want to look like everyone else.

Why Ulla Johnson is at ABOUT.ALEXA

The New York label works with volume, texture, and craftsmanship – puff sleeves, ruffles, jacquard, embroidery. These are details that you can barely recognize in a product photo, but which make all the difference once the piece is on your body.

With every brand, I ask myself: can I create special styles for my clients with this? With Ulla Johnson, the answer is simple, because here, a single piece is already the entire look. You don't need anything else – just the right occasion.

It is consciously not an everyday label. It is the piece you buy for the moment you will remember later.

The selection at ABOUT.ALEXA

Around 24 pieces between €216 and €930:

• Dresses from €336 to €930 – the heart of the brand for us, from midi lengths to flared silhouettes.
• Blouses from €216 – our deepest segment with eight models.
• Skirts from €378 to €605 and tops from €308.
• Knitwear from €366 to €565, including jacquard models like the Alara.

We buy Ulla Johnson in very small quantities – usually one to two pieces per model and size.

How I style Ulla Johnson

For the dresses, the rule is: nothing else. A Ulla Johnson dress has enough volume and texture to stand on its own. Flat shoes instead of high heels, simple jewelry – that’s how it looks modern rather than overdressed.

The blouses are the way to wear the brand in everyday life. A blouse with puff sleeves paired with straight jeans or slim trousers – that is the combination that works most often for us. Volume on top, simplicity on the bottom.

With these cuts in particular, it is worth trying them on. Stop by in Dortmund or book a personal styling appointment.

Frequently asked questions about Ulla Johnson

What kind of brand is Ulla Johnson?

Ulla Johnson is a New York label known for feminine silhouettes with volume, elaborate textures, and handcrafted details like embroidery and jacquard. The style is often described as bohemian elegance.

Does ABOUT.ALEXA carry Ulla Johnson dresses?

Yes. Dresses are our focus for the brand – in midi and longer cuts, from €336 to €930. Since we buy in very small quantities, availability is constantly changing.

How much does Ulla Johnson cost?

With us, blouses start at €216, tops from €308, dresses between €336 and €930, and skirts between €378 and €605.

Can I try on Ulla Johnson in Dortmund?

Yes. The selection is available at our boutique at Brauhausstraße 3-5 in downtown Dortmund. For occasion dresses, we expressly recommend this – the drape and volume look completely different on the body.

Go directly to Ulla Johnson dresses, Ulla Johnson blouses.

High Fashion. No High Attitude.