Ulla Johnson

Ulla Johnson is the brand I turn to when a client is looking for a dress for a special occasion and doesn't want to look like everyone else.

Why Ulla Johnson at ABOUT.ALEXA

The New York label works with volume, texture, and craftsmanship – puff sleeves, ruching, jacquard, embroidery. These are details that are hard to spot in a product photo but make all the difference once the piece is on the body.

With every brand, I ask myself: Can I create special styles for my clients with this? With Ulla Johnson, the answer is simple because a single piece here is already the entire look. You don't need anything else – just the right occasion.

It is consciously not an everyday label. It is the piece you buy for a moment you'll remember later.

The Selection at ABOUT.ALEXA

Around 24 pieces between €216 and €930:

• Dresses from €336 to €930 – the brand's core item with us, from midi lengths to flared silhouettes.
• Blouses starting from €216 – with eight models, our deepest segment.
• Skirts from €378 to €605 and Tops from €308.
• Knitwear from €366 to €565, including jacquard models like the Alara.

We purchase Ulla Johnson in very small quantities – usually one to two pieces per model and size.

How I Combine Ulla Johnson

For dresses, the rule is: nothing else needed. An Ulla Johnson dress has enough volume and texture to stand on its own. Flat shoes instead of high heels, simple jewelry – then it looks modern instead of festively over-dressed.

The blouses are the way to wear the brand every day. A blouse with puff sleeves paired with straight jeans or slim-fit trousers – that's the combination that works most often for us. Volume on top, calm on the bottom.

Especially with these cuts, it's worth trying them on. Come by in Dortmund or book a personal styling appointment.

Frequently Asked Questions about Ulla Johnson

What kind of brand is Ulla Johnson?

Ulla Johnson is a New York label known for feminine silhouettes with volume, elaborate textures, and handcrafted details like embroidery and jacquard. The style is often described as Bohemian Elegance.

Does ABOUT.ALEXA carry Ulla Johnson dresses?

Yes. Dresses are our focus for the brand – in midi and longer cuts, from €336 to €930. As we purchase in very small quantities, availability changes constantly.

How much does Ulla Johnson cost?

With us, blouses start at €216, tops from €308, dresses between €336 and €930, skirts between €378 and €605.

Can I try on Ulla Johnson in Dortmund?

Yes. The selection is available in our boutique at Brauhausstraße 3-5 in Dortmund city center. We strongly recommend this for occasion dresses – the drape and volume look completely different on the body.

High Fashion. No High Attitude.