by Aylin Koenig

For us, ANINE BING is less a clothing brand and more an accessories brand – and this is no coincidence, but a conscious purchasing decision.

Why ANINE BING is at ABOUT.ALEXA

The label combines Scandinavian clarity with Californian casualness. What convinces me about it: It doesn't take itself too seriously. An ANINE BING piece makes an outfit more modern without having to overthink it.

I think in terms of styles, not individual pieces – and that's where I see the true strength of the brand. A bag, a belt, a good longsleeve: These are the pieces that change an existing wardrobe without you having to replace it.

That's why we primarily purchase jackets, bags, and accessories instead of the entire collection. This isn't a gap; it's a curated selection.

The Selection at ABOUT.ALEXA

Approximately 42 items between €60 and €500:

• Bags from €100 to €450 – our most sought-after segment of the brand, including leopard prints and tote models.
• Jackets from €60 – with seven models, this is our deepest segment.
• Belts and accessories between €100 and €180.
• Tops, pullovers, and sweaters from €126 to €500.

How I Combine ANINE BING

The bags are the easiest entry point, and they are the reason most customers ask about the brand for the first time. A leopard bag with a completely monochrome outfit is one of the most reliable styling tricks out there: one patterned element, the rest understated.

The opposite applies to the clothing items. Longsleeves, sweaters, and jackets from ANINE BING are deliberately simple – they form the base on which a statement piece from another brand can shine.

Unsure which bag suits your wardrobe? Feel free to visit us in Dortmund or book a personal styling appointment.

Frequently Asked Questions about ANINE BING

Who is Anine Bing?

Anine Bing is a Danish designer who founded her eponymous label in Los Angeles. The brand combines Scandinavian simplicity with Californian easy-wear – understated basics, leather jackets, denim, and accessories with recognizable logo designs.

What does ABOUT.ALEXA carry from ANINE BING?

Our focus is on bags, jackets, belts, and accessories, complemented by tops, pullovers, and sweaters. We consciously curate our selection instead of representing the entire collection.

How much does ANINE BING cost?

Our jackets start at €60, bags range from €100 to €450, belts and accessories from €100 to €180, and knitwear up to €500.

Can I try on ANINE BING in Dortmund?

Yes. The selection is available in our boutique at Brauhausstraße 3-5 in Dortmund city center – bags and accessories, in particular, look different in real life than in pictures.

High Fashion. No High Attitude.