by Aylin Koenig

For us, ANINE BING is less of a clothing brand and more of an accessories label – and that is no coincidence, but a deliberate decision in our buying process.

Why ANINE BING is at ABOUT.ALEXA

The label combines Scandinavian clarity with Californian ease. What convinces me about it: it doesn't take itself too seriously. An ANINE BING piece makes a look feel more modern without you having to overthink it.

I think in terms of styles, not individual pieces – and this is where the brand’s true strength lies for me. A bag, a belt, a good long-sleeve: these are the items that transform an existing wardrobe without you needing to replace it.

That is why we focus our buying on jackets, bags, and accessories rather than the broad collection. That is not a gap, that is the selection.

The selection at ABOUT.ALEXA

Around 42 items between €60 and €500:

• Bags from €100 to €450 – our most sought-after segment from the brand, including leopard prints and the tote models.
• Jackets from €60 – our deepest segment with seven models.
• Belts and accessories between €100 and €180.
• Tops, pullovers, and sweaters from €126 to €500.

How I style ANINE BING

The bags are the easiest entry point, and they are the reason most customers ask about the brand for the first time. A leopard-print bag paired with a completely monochrome outfit is one of the most reliable styling tricks there is: one patterned element, the rest calm.

The opposite applies to the clothing. Long-sleeves, sweaters, and jackets by ANINE BING are kept deliberately simple – they are the foundation upon which a statement piece from another brand can shine.

Unsure which bag suits your wardrobe? Feel free to drop by in Dortmund or book a personal styling appointment.

Frequently asked questions about ANINE BING

Who is Anine Bing?

Anine Bing is a Danish designer who founded her eponymous label in Los Angeles. The brand combines Scandinavian simplicity with Californian easy-wear – quiet basics, leather jackets, denim, and accessories with a recognizable logo design.

What does ABOUT.ALEXA carry from ANINE BING?

Our focus is on bags, jackets, belts, and accessories, complemented by tops, pullovers, and sweaters. We buy in a deliberately curated way rather than stocking the entire collection.

How much does ANINE BING cost?

With us, jackets start at €60, bags range between €100 and €450, belts and accessories between €100 and €180, and knitwear up to €500.

Can I try on ANINE BING in Dortmund?

Yes. The selection is available at our boutique at Brauhausstraße 3-5 in downtown Dortmund – bags and accessories look different in real life anyway than they do in pictures.

High Fashion. No High Attitude.